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Acuity Contact Lenses

Trusted by Clinicians — Built for Performance

Acuity Contact Lenses designs advanced contact lens solutions for specialist eye care. 
We work in close partnership with clinicians, hospitals and specialist practices, delivering innovative designs, consistent manufacturing and reliable clinical support. 
Whether you require custom scleral lenses, precision GP designs, therapeutic or prosthetic solutions, or advanced custom soft lenses, every Acuity lens is developed to support better patient outcomes and confident clinical practice. 

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OUr PRODUCTS

Explore our products

Clearsoft & Clearview - Modern Specialty Platforms

ClearSoft and ClearView form the foundation of Acuity’s specialty portfolio, developed to support keratoconus management and complex irregular corneal presentations.


ClearSoft delivers advanced custom soft lens systems, engineered for stability, optical clarity and controlled visual performance.


ClearView offers precision corneal, corneo‑scleral and intra‑limbal GP designs, with a focus on centration, elevation control and long‑term wearer comfort.

Custom Soft Lens Expertise

Acuity is recognised for its long‑standing expertise in custom soft contact lens design, supporting a wide range of specialist clinical applications.


Our team has been involved in the development and refinement of widely adopted specialty lens polymers. This deep understanding of hydration behaviour, modulus control and surface performance directly informs the engineering of our modern soft lens platforms.


From toric and aphakic designs to paediatric, bandage and bespoke configurations, our custom soft lens range supports complex prescriptions and specialist clinical needs with confidence.

Comprehensive Product Portfolio

Acuity offers a broad portfolio of specialty contact lens designs, supporting a wide range of clinical indications and patient needs.


AcuSoft — Custom soft, soft toric, paediatric, aphakic and therapeutic lenses


AcuGP — Precision GP and aspheric designs


EyeLINE — Custom impression‑based scleral lens platform


Prosthetic & Cosmetic Division — Bespoke cosmetic and medical prosthetic lenses


Legacy Designs — Established keratoconus and irregular cornea platforms

+200

Expert Employees

+4500

Completed Projects

+3800

Happy Customers

+98.9%

Customer satisfaction

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About us

Who are we?

Founded in 1984 by Mr Orville Baxter, Acuity Contact Lenses brings over four decades of experience in the design and manufacture of specialty contact lenses.
 

Today, Acuity operates with an expanding leadership structure and a growing multidisciplinary team. Recent strategic appointments include a Company Chairman, Chief Executive Officer, Plant Manager, Head of Operations, Head of Finance and Head of Prosthetics, supported by consultants and non‑executive advisors.
 

This structured growth reflects Acuity’s commitment to strengthening operational systems, manufacturing consistency and practitioner support, while maintaining the technical standards and clinical focus established since its founding.

About us

Who are we?

Founded in 1984 by Mr Orville Baxter, Acuity Contact Lenses brings over four decades of experience in the design and manufacture of specialty contact lenses.
 

Today, Acuity operates with an expanding leadership structure and a growing multidisciplinary team. Recent strategic appointments include a Company Chairman, Chief Executive Officer, Plant Manager, Head of Operations, Head of Finance and Head of Prosthetics, supported by consultants and non‑executive advisors.
 

This structured growth reflects Acuity’s commitment to strengthening operational systems, manufacturing consistency and practitioner support, while maintaining the technical standards and clinical focus established since its founding.

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​Why choose us?

We are trusted by our clients for effective solutions

Clients trust us for delivering effective, tailored solutions that drive growth and success across all industries.

  • We offer adaptable solutions tailored to your unique needs, ensuring that our services evolve with your business. Our flexibility enables us to respond quickly to changes, helping you stay competitive and achieve long-term success.

  • Committed to excellence, we provide top-notch services that consistently meet the highest standards. From strategy to execution, we ensure every aspect of our work delivers exceptional quality that exceeds expectations.

  • Our team consists of industry-leading experts with vast experience across various fields. We bring innovative insights and expertise to every project, ensuring the best possible outcomes for your business.

  • We believe in building lasting relationships with our clients, offering continuous support even after the project is completed. Our ongoing assistance ensures that your business remains on track and achieves sustained growth.

Senior Businesswoman
Business meeting
Cheerful Business Meeting

+98.9%

Customer

satisfaction

OUr projects

Projects that have brought growth to our clients

Innovative Social Media Growth Strategy

1

Innovative Social Media Growth Strategy

Client: 

Travaga Jsc - Japan

Service: 

Social Engagement

Engaging Content Development for Brands

2

Engaging Content Development for Brands

Client: 

Maxani Ltd - Italy

Service: 

Identity & Branding

Brand Identity and Presence Expansion

3

Brand Identity and Presence Expansion

Client: 

Madaga Inc - UK

Service: 

Content Marketing

Customer reviews

What our customers have said about us

Discover what our clients say about us—hear how our solutions have helped them achieve success and satisfaction.

average rating is 4.5 out of 5

Exceptional Social Media Growth Results

"Thanks to their strategy, our social media presence has grown exponentially. Their team expertly optimized our social channels, boosting follower engagement and interaction. We've seen a noticeable increase in brand awareness and customer loyalty."

Alice Lee

Alice Lee

Content Marketing

average rating is 5 out of 5

Effective Brand Identity Transformation Services

"The digital marketing strategy provided was beyond expectations. They thoroughly researched our market, tailored solutions to our needs, and delivered measurable results. Their approach helped us increase visibility and achieve our business goals efficiently."

Bob Jobs

Bob Jobs

Social Engagement

average rating is 5 out of 5

Top-notch Content Development for Engagement

"The content development service was exceptional! Their team crafted engaging and relevant content that truly resonated with our target audience. It significantly boosted our online engagement and helped us connect with customers on a deeper level. Highly recommended!"

Eva Deep

Eva Deep

Identity & Branding

average rating is 4.5 out of 5

Outstanding Digital Marketing Strategy Solutions

"The digital marketing strategy provided was beyond expectations. They thoroughly researched our market, tailored solutions to our needs, and delivered measurable results. Their approach helped us increase visibility and achieve our business goals efficiently."

David Mark

David Mark

Product Design

average rating is 5 out of 5

Highly Recommended for Brand Building

"Working with them on our brand-building journey was a fantastic experience. Their expertise in shaping a strong brand identity helped us stand out in a competitive market. The result was a cohesive, memorable brand that perfectly reflects our values."

Tom Cruise

Tom Cruise

Social Engagement

+3.800

Customers

6.4K

Bookings

4.9

3.5K Reviews

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